AS SEEN IN
Feb 28, 2022: A discussion on Northwestern University’s Kellogg School of Management Black History Month theme, “The Black Effect.” The Black Effect is the Black community’s unique ability to transform our adversity into creativity. The Black Effect acknowledges the outsized impact Black folks have on the world. Also received the inaugural “Black Effect” award for work impacting the community.
Ajilla Foundation International Women’s Day Keynote.
March 8, 2020: The keynote speaker for our 2020 International Women’s Day event was Lizette Williams. Marketing Executive. Culture & Branding Thought Leader. Motivational Speaker and Mentor. Lizette had a dynamic presentation titled “Remarkable: Becoming the Change You Wish To See” that was based on a famous quote by Gandhi, “Be the change you wish to see in the world.”
3% Conference, Fireside Chat, “Making Brave Work.”
December 8, 2019: A discussion on bringing courageous leadership to corporate America through the eyes of a young, Afro-Latina corporate executive and mom of two… and how she has managed to change the face of advertising to reflect America today through her brave work in the industry.
LinkedIn “State of Marketing” Fireside Chat with Lizette Williams.
November 20, 2019: At the November edition of the LinkedIn Solutions Monthly Marketplace discussion we highlighted Lizette’s personal journey to her current role, navigating marketing at the speed of culture, understanding audiences to drive action and measuring what matters most.
Association of National Advertisers Multicultural Marketing & Diversity Conference.
November 7, 2019: A discussion on how McDonald’s is taking an innovative approach across their national marketing efforts… one that understands and reflects a diverse constituency of consumers from inception to launch, and focuses on elevating the brand to be culturally relevant.
CNN Business “The Table,” A Discussion About Keeping Iconic Brands Relevant.”
October 28, 2019: Lizette Williams discusses the importance of keeping Iconic Brands Relevant by creating new avenues for consumers to engage with content.
“So my advice to you in this room, as we’re building careers in the space, is to become one badass jockey. You’re in control of your own horse. Own it. Find your voice. Articulate it. And have a well-deserved seat at the table.”
Lizette Williams, Association of National Advertisers Multicultural
Marketing & Diversity Conference, 2019
“Lift as you climb. One of the things I’ve always done is invest in other people. That has helped me exponentially above anything I’ve done: being able to assist someone else at a time when they need it.”
“Continue to be authentic, and walk in that journey of who you are. There is a lot of strength and power in who you are and bringing that forward in the marketing conversation.”
“Coming in, I knew I was not going to be the director who led a Black History Month,” Williams says. “I wasn’t going to fight for small budgets. When it’s 50 percent of all babies, it’s not a segmented market. They’re the target customer of the entire program, and we will build the big idea based around them.”
“So my advice to you in this room, as we’re building careers in the space, is to become one badass jockey. You’re in control of your own horse. Own it. Find your voice. Articulate it. And have a well-deserved seat at the table.”
“It’s so important for us to get out and to support the African American community, but specifically African American women who we know are the strongholds of our community. So we’re out here looking to highlight the positivity, continuing to be in touch with them and support the initiative that is about the culture because we’re about the culture.”
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AS SEEN IN
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Ajilla Foundation
International Women’s Day Keynote.
March 8, 2020: The keynote speaker for our 2020 International Women’s Day event was Lizette Williams. Marketing Executive. Culture & Branding Thought Leader. Motivational Speaker and Mentor. Lizette had a dynamic presentation titled “Remarkable: Becoming the Change You Wish To See” that was based on a famous quote by Gandhi, “Be the change you wish to see in the world.”
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3% Conference, Fireside Chat, “Making Brave Work.”
December 8, 2019: A discussion on bringing courageous leadership to corporate America through the eyes of a young, Afro-Latina corporate executive and mom of two… and how she has managed to change the face of advertising to reflect America today through her brave work in the industry.
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LinkedIn “State of Marketing” Fireside Chat with Lizette Williams.
November 20, 2019: At the November edition of the LinkedIn Solutions Monthly Marketplace discussion we highlighted Lizette’s personal journey to her current role, navigating marketing at the speed of culture, understanding audiences to drive action and measuring what matters most.
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Association of National Advertisers Multicultural Marketing & Diversity Conference.
November 7, 2019: A discussion on how McDonald’s is taking an innovative approach across their national marketing efforts… one that understands and reflects a diverse constituency of consumers from inception to launch, and focuses on elevating the brand to be culturally relevant.
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”84″ img_size=”full” qode_css_animation=””][vc_empty_space height=”15″][vc_column_text]
CNN Business “The Table,” A Discussion About Keeping Iconic Brands Relevant.”
October 28, 2019: Lizette Williams discusses the importance of keeping Iconic Brands Relevant by creating new avenues for consumers to engage with content.
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Essence Festival E-Suite: “I See You, Sis: Developing Support Systems for Black Women in Leadership.”
July 6, 2019: Lizette Williams sat on a panel with a diverse group of change-makers and leaders to discuss the importance of having a support system for black women in leadership positions at the 2019 Essence Festival.
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“So my advice to you in this room, as we’re building careers in the space, is to become one badass jockey. You’re in control of your own horse. Own it. Find your voice. Articulate it. And have a well-deserved seat at the table.”
Lizette Williams, Association of National Advertisers Multicultural
Marketing & Diversity Conference, 2019
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