izette Williams is a leading marketing and advertising executive with expertise at driving the convergence of brand, culture and digital. She has worked across Fortune 50 companies driving growth strategies focused on cultural relevancy. In 2021 she was named “Advertising Woman of the Year” by the Chicago Advertising Federation. She is one of the foremost-awarded marketing executives in the field and was also inducted into the American Advertising Federation Advertising Hall of Achievement, the premier industry recognition for leaders under 40 who are making a significant impact in the industry and their communities. She has been listed as She Runs It “Working Mother of the Year,” Crain’s Chicago Business “40 under 40,” Advertising Age “Women to Watch,” and Black Enterprise “Top Women Executives in Advertising and Marketing.”
A respected thought leader and subject matter expert, Lizette is a sought-out speaker, lecturer, and advisor on marketing and culture. She has provided expertise as a keynote speaker and panelist at several premiere industry conferences, including SXSW, Advertising Week, Essence Fest, and multiple Association of National Advertisers conferences. She launched her public speaking business, Lizette Speaks LLC, in 2020 and has keynoted major events for numerous clients with talks focused on DEI strategies and inclusive marketing best practices. Clients have included: United Airlines, The Health Management Academy, Grant Thornton, and Adtalem Global Education; amongst many others.
Lizette serves as the Global Head of Vertical Solutions Marketing at Meta (formerly Facebook) where she leads a 20-person marketing organization that develops the business marketing strategy across 8 industries including Consumer Packaged Goods, Retail, Gaming, and eCommerce. This combination of marketing and digital strategy work allows her to continue to drive cultural relevance and impact on a broader scale.
Lizette has worked in major marketing roles at McDonald’s, Kimberly-Clark Corporation and PepsiCo. She has consistently remained at the cutting-edge of driving innovative approaches that bring brand, culture and digital together.
Lizette’s love of all things “culture” comes from being a born-and-raised New Yorker (and proud “Afro-Latina.”) Currently based in Chicago, she serves on the Board of the Chicago Advertising Federation where she chairs the Diversity Thought Leadership Council. She also serves on the Board of Directors of Isagenix, a global health and wellness company that leverages network marketing to sell dietary supplements and nutritional superfoods. Additionally, Lizette serves on the American Advertising Federation Hall of Achievement Selection Committee. She has a passion for serving young people and women and as a result, has a countless number of mentees across the country. She spends her free time inspiring students and has keynoted events at Northwestern University and Lincoln University as well as guest lectured classes at several other universities. Lastly, Lizette is a proud mother of two children who keep her filled with laughter and purpose.
Lizette received her MBA from the Kellogg School of Management at Northwestern University. She received her BA in Economics/ Political Science through a joint program with Columbia University in New York City and the London School of Economics.
izette Williams is a leading marketing and advertising executive with expertise at driving the convergence of brands and culture. She has worked across Fortune 50 companies driving consumer-centric growth strategies focused on cultural relevancy. In 2019 she was named an Adweek “Innovator” and Chicago Business Journal “Woman of Influence.” She is one of the foremost-awarded marketing executives in the field and was also inducted into the American Advertising Federation Advertising Hall of Achievement, the premier industry recognition for leaders under 40 who are making a significant impact in the industry and their communities. She has been listed as Crain’s Chicago Business “40 under 40,” Advertising Age “Women to Watch,” and Black Enterprise “Top Women Executives in Advertising and Marketing.”
A respected thought leader and subject matter expert, Lizette is a sought-out speaker, lecturer, and advisor on marketing and culture. She has provided expertise as a keynote speaker and panelist at several premiere industry conferences, including SXSW, Advertising Week, Essence Fest, and multiple Association of National Advertisers conferences. She is frequently invited to keynote events at major companies to discuss cultural growth strategies including the Kraft Heinz Company, LinkedIn, and Ogilvy & Mather.
Lizette has worked in major marketing roles at McDonald’s, Kimberly-Clark Corporation and PepsiCo. She has consistently remained at the cutting-edge of driving innovative approaches that bring brand and culture together.
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_empty_space height=”55″][vc_column_text]In May 2020, Lizette will be joining Facebook as the Global Head of Vertical Solutions Marketing where she will lead a global marketing team tasked with developing progressive marketing approaches to inspire and enable businesses in industries like eCommerce, Retail, Gaming, Travel, CPG, Tech/Telco, Entertainment, Auto and Government, Policy & Advocacy to maximize their potential on Facebook. This combination of platform and digital work will allow her to continue to drive cultural relevancy and impact on a broader scale.
Lizette’s love of all things “culture” comes from being a born-and-raised New Yorker (and proud “Afro-Latina.”) Currently based in Chicago, she serves on the Board of the Chicago Advertising Federation where she chairs the Diversity Thought Leadership Council. She has a passion for serving young people and women and as a result, has a countless number of mentees across the country. Lizette is also a member of Zeta Phi Beta Sorority, Inc., a historically African American sorority, and serves in national board position. She spends her free time inspiring college students and has keynoted events at Northwestern University and Lincoln University as well as guest lectured classes at several other universities. Lastly, Lizette is a proud mother of two children who keep her filled with laughter and purpose.
Lizette received her MBA from the Kellogg School of Management at Northwestern University. She received her BA in Economics/ Political Science through a joint program with Columbia University in New York City and the London School of Economics.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”75″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1587683735207{background-color: #d6b1b9 !important;}” z_index=””][vc_column][vc_empty_space height=”75″][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner][qode_clients columns=”four_columns” hover_effect=”default” disable_separators=””][qode_client image=”35″ hover_image=”35″][qode_client image=”36″ hover_image=”36″][qode_client image=”37″ hover_image=”37″][qode_client image=”38″ hover_image=”38″][qode_client image=”39″ hover_image=”39″][qode_client image=”41″ hover_image=”41″][qode_client image=”42″ hover_image=”42″][qode_client image=”43″ hover_image=”43″][/qode_clients][/vc_column_inner][/vc_row_inner][vc_empty_space height=”75″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”75″][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]Links
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”30″][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner][vc_empty_space height=”10″][vc_separator type=”normal” color=”#d6b1b9″][vc_empty_space height=”10″][vc_column_text]• CRAIN’S CHICAGO BUSINESS: 40 Under 40
[/vc_column_text][vc_empty_space height=”10″][vc_separator type=”normal” color=”#d6b1b9″][vc_empty_space height=”10″][vc_column_text]• CAMPAIGN US: McDonald’s Lizette Williams shares inspiration behind brand growth
[/vc_column_text][vc_empty_space height=”10″][vc_separator type=”normal” color=”#d6b1b9″][vc_empty_space height=”10″][vc_column_text]• ROLLING OUT: McDonald’s Lizette Williams shifts multicultural marketing with new campaign
[/vc_column_text][vc_empty_space height=”10″][vc_separator type=”normal” color=”#d6b1b9″][vc_empty_space height=”10″][vc_column_text]• ADWEEK: Behind McDonald’s Latest Music Collabs Sparking Local Cultural Conversations
[/vc_column_text][vc_empty_space height=”10″][vc_separator type=”normal” color=”#d6b1b9″][vc_empty_space height=”10″][vc_column_text]• AD AGE: McDonald’s African American Marketing Gets Biggest Overhaul in 16 Years
[/vc_column_text][vc_empty_space height=”10″][vc_separator type=”normal” color=”#d6b1b9″][vc_empty_space height=”10″][vc_column_text]• AD WEEK: McDonald’s Is Partnering With the Immigrant Archive Project to Bring Untold Stories to Life
[/vc_column_text][vc_empty_space height=”10″][vc_separator type=”normal” color=”#d6b1b9″][vc_empty_space height=”10″][vc_column_text]• ESPN: Career lessons learned from top U.S. marketing executives
[/vc_column_text][vc_empty_space height=”10″][vc_separator type=”normal” color=”#d6b1b9″][vc_empty_space height=”10″][vc_column_text]• AD AGE: Ad Age’s Women to Watch
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Links
• CRAIN’S CHICAGO BUSINESS:
• AD AGE:
- The Board Challenge feature - Beyond the Board: Lizette Williams – The Board Challenge
- September 2023 – Campaign US – 2023 Leading Latinos List
- August 2023 – Alumni Society article Lizette Williams on Being a Meta Marketing Pro, Board Member, and Afro-Latina
- June 2022 - Forbes interview on Juneteenth -Should Juneteenth Be A Marketing Event?
- Crain’s 2021 Notable Black Leaders and Executives – Feature
- October 2021 – Alumni Society feature - Lizette Williams Knows Showing Empathy Is Key in Visible Leadership
- May 2021 – Adweek - Facebook’s Lizette Williams Wants Marketers To Be Their Best Self
- November 2020 – Adweek - Not Your Parents’ Promotion: Making Bold Career Moves
- June 2020 - Adweek - Your Black Employees Are Hurting. They Do Not Want a Tweet. They Want Real Inclusion
- Marketers that Matter, The New Muscles of Leadership | November 2023
- How Women Lead feature | December 2022 - Courageous and Value-Based Leadership with Lizette Williams
- Lean into authenticity - Lizette Williams | What's Your Story?
- A Dose of Black Joy and Caffeine | March 2022
- EP 70 - Meet Lizette Williams, Global Head of Vertical Solutions Marketing, Facebook by I Choose the Ladder