izette Williams is a leading marketing and advertising executive with expertise at driving the convergence of brands and culture. She has worked across Fortune 50 companies driving consumer-centric growth strategies focused on cultural relevancy. In 2019 she was named an Adweek “Innovator” and Chicago Business Journal “Woman of Influence.” She is one of the foremost-awarded marketing executives in the field and was also inducted into the American Advertising Federation Advertising Hall of Achievement, the premier industry recognition for leaders under 40 who are making a significant impact in the industry and their communities. She has been listed as Crain’s Chicago Business “40 under 40,” Advertising Age “Women to Watch,” and Black Enterprise “Top Women Executives in Advertising and Marketing.”
A respected thought leader and subject matter expert, Lizette is a sought-out speaker, lecturer, and advisor on marketing and culture. She has provided expertise as a keynote speaker and panelist at several premiere industry conferences, including SXSW, Advertising Week, Essence Fest, and multiple Association of National Advertisers conferences. She is frequently invited to keynote events at major companies to discuss cultural growth strategies including the Kraft Heinz Company, LinkedIn, and Ogilvy & Mather.
Lizette has worked in major marketing roles at McDonald’s, Kimberly-Clark Corporation and PepsiCo. She has consistently remained at the cutting-edge of driving innovative approaches that bring brand and culture together.