espnW: Women + Sports, Chicago event

Lift as you climb. One of the things I’ve always done is invest in other people. That has helped me exponentially above anything I’ve done: being able to assist someone else at a time when they need it.”

Lizette Williams, ESPNW Event, 2017

Continue to be authentic, and walk in that journey of who you are. There is a lot of strength and power in who you are and bringing that forward in the marketing conversation.”

Lizette Williams, Rolling Out, 2019

“Coming in, I knew I was not going to be the director who led a Black History Month,”  Williams says. “I wasn’t going to fight for small budgets. When it’s 50 percent of all babies, it’s not a segmented market. They’re the target customer of the entire program, and we will build the big idea based around them.”

Lizette Williams, Crains Chicago Business, 2014

“So my advice to you in this room, as we’re building careers in the space, is to become one badass jockey. You’re in control of your own horse. Own it. Find your voice. Articulate it. And have a well-deserved seat at the table.”

Lizette Williams, ANA Multicultural Marketing Conference, 2019

“It’s so important for us to get out and to support the African American community, but specifically African American women who we know are the strongholds of our community. So we’re out here looking to highlight the positivity, continuing to be in touch with them and support the initiative that is about the culture because we’re about the culture.”

Lizette Williams,, 2019