FACEBOOK: Global Head of Vertical Solutions Marketing


Lead a global marketing team tasked with developing progressive marketing approaches to inspire and enable businesses in industries like eCommerce, Retail, Gaming, Travel, CPG, Tech/Telco, Entertainment, Auto and Government, Policy & Advocacy to maximize their potential on Facebook.

MCDONALDS: Head of Cultural Engagement & Experiences, U.S. Marketing


Newly-defined position to lead vision and strategy across digital, social, experiential, and multicultural channels, to refresh the brand and enhance cultural relevance. Directed all diverse-oriented advertising and branded content, amounting to $100MM+ media spend across 26 campaign windows annually.

KIMBERLY CLARK: Multicultural Marketing Leader, North America


Directed strategic multicultural marketing strategy and approach across $6B Kimberly-Clark North America business. Built multicultural infrastructure and strategy governing content, digital, and paid, earned, and owned media. Provided leadership to 20-member Multicultural Task Force across 7 brands.

PEPSICO: Sr Marketing Manager, Quaker Foods & Snacks


Traditional marketing roles across base brand strategy, innovation, retail, and customer-facing roles. Created 1-to-3-year pipeline innovation strategy for Quaker Oatmeal from white space exploration to commercialization, which encompassed leading agencies in concept development and consumer testing, forecasting sales volume, and annual operating planning. Additionally, interfaced with retail teams at Costco, Wal-Mart, Sam’s Club, BJs, and Target on custom products. Advanced from Assistant Marketing Manager.


Association of National Advertisers Multicultural Marketing & Diversity Conference

Keynote from Lizette Williams


November 7, 2019: A discussion on how McDonald’s is taking an innovative approach across their national marketing efforts… one that understands and reflects a diverse constituency of consumers from inception to launch, and focuses on elevating the brand to be culturally relevant.

CNN Business “The Table,” “Keeping Iconic Brands Relevant.”

A Discussion with Lizette Williams


October 28, 2019:  Lizette Williams discusses the importance of keeping Iconic Brands Relevant by creating new avenues for consumers to engage with content.

NGL Collective #TotalMarketTalk Podcast

A Discussion with Lizette Williams


A podcast dedicated to leading the Latinx business conversation across media, marketing and entertainment, hosted by David Chitel, CEO & Founder of NGL Collective, the leading independent Latinx media and entertainment company co-founded by actor, John Leguizamo.