Lead a global marketing team tasked with developing progressive marketing approaches to inspire and enable businesses in industries like eCommerce, Retail, Gaming, Travel, CPG, Tech/Telco, Entertainment, Auto and Government, Policy & Advocacy to maximize their potential on Facebook.
Newly-defined position to lead vision and strategy across digital, social, experiential, and multicultural channels, to refresh the brand and enhance cultural relevance. Directed all diverse-oriented advertising and branded content, amounting to $100MM+ media spend across 26 campaign windows annually.
Directed strategic multicultural marketing strategy and approach across $6B Kimberly-Clark North America business. Built multicultural infrastructure and strategy governing content, digital, and paid, earned, and owned media. Provided leadership to 20-member Multicultural Task Force across 7 brands.
Traditional marketing roles across base brand strategy, innovation, retail, and customer-facing roles. Created 1-to-3-year pipeline innovation strategy for Quaker Oatmeal from white space exploration to commercialization, which encompassed leading agencies in concept development and consumer testing, forecasting sales volume, and annual operating planning. Additionally, interfaced with retail teams at Costco, Wal-Mart, Sam’s Club, BJs, and Target on custom products. Advanced from Assistant Marketing Manager.
November 7, 2019: A discussion on how McDonald’s is taking an innovative approach across their national marketing efforts… one that understands and reflects a diverse constituency of consumers from inception to launch, and focuses on elevating the brand to be culturally relevant.
October 28, 2019: Lizette Williams discusses the importance of keeping Iconic Brands Relevant by creating new avenues for consumers to engage with content.
A podcast dedicated to leading the Latinx business conversation across media, marketing and entertainment, hosted by David Chitel, CEO & Founder of NGL Collective, the leading independent Latinx media and entertainment company co-founded by actor, John Leguizamo.