META:
Global Head of Vertical Solutions Marketing
Lead a 20+ person global team tasked with developing the playbook and blueprint for how Meta leverages its advertising solutions to drive impact with clients across 8 industries including eCommerce, Retail, Gaming, Government and Non-Profits.
MCDONALDS:
Head of Cultural Engagement & Experiences, U.S. Marketing
Newly-defined position to lead vision and strategy across digital, social, experiential, and multicultural channels, to refresh the brand and enhance cultural relevance. Directed all diverse-oriented advertising and branded content, amounting to $100MM+ media spend across 26 campaign windows annually.
KIMBERLY CLARK:
Multicultural Marketing Leader, North America
Directed strategic multicultural marketing strategy and approach across $6B Kimberly-Clark North America business. Built multicultural infrastructure and strategy governing content, digital, and paid, earned, and owned media. Provided leadership to 20-member Multicultural Task Force across 7 brands.
PEPSICO:
Sr Marketing Manager, Quaker Foods & Snacks
Traditional marketing roles across base brand strategy, innovation, retail, and customer-facing roles. Created 1-to-3-year pipeline innovation strategy for Quaker Oatmeal from white space exploration to commercialization, which encompassed leading agencies in concept development and consumer testing, forecasting sales volume, and annual operating planning. Additionally, interfaced with retail teams at Costco, Wal-Mart, Sam’s Club, BJs, and Target on custom products. Advanced from Assistant Marketing Manager.
Speaking Highlights
A Discussion with Lizette Williams
November 2023: This year’s most-requested topic for the Visionaries Podcast has been “Leadership Skills for Navigating the New Business Environment.” For such an important topic, we wanted to hear from leaders who model this well and learn how the role of mentorship has not only helped them but also changed the trajectory of their careers.
Podcast – How Women Lead feature
December 2022: There is this narrative in the corporate world, particularly for women of color, that they are expected to emulate this white male culture in order to be successful. In reality, everything they need to have a successful corporate career is already innately within themselves. This week’s episode 44 of How Women Inspire Podcast is about courageous and value-based leadership!
CNN Business “The Table,” “Keeping Iconic Brands Relevant.”
A Discussion with Lizette Williams
October 28, 2019: Lizette Williams discusses the importance of keeping Iconic Brands Relevant by creating new avenues for consumers to engage with content.
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FACEBOOK: Global Head of Vertical Solutions Marketing
Lead a global marketing team tasked with developing progressive marketing approaches to inspire and enable businesses in industries like eCommerce, Retail, Gaming, Travel, CPG, Tech/Telco, Entertainment, Auto and Government, Policy & Advocacy to maximize their potential on Facebook.
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MCDONALDS: Head of Cultural Engagement & Experiences, U.S. Marketing
Newly-defined position to lead vision and strategy across digital, social, experiential, and multicultural channels, to refresh the brand and enhance cultural relevance. Directed all diverse-oriented advertising and branded content, amounting to $100MM+ media spend across 26 campaign windows annually.
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KIMBERLY CLARK: Multicultural Marketing Leader, North America
Directed strategic multicultural marketing strategy and approach across $6B Kimberly-Clark North America business. Built multicultural infrastructure and strategy governing content, digital, and paid, earned, and owned media. Provided leadership to 20-member Multicultural Task Force across 7 brands.[/vc_column_text][/qode_elements_holder_item][/qode_elements_holder][vc_empty_space height=”20″][vc_separator type=”normal”][vc_empty_space height=”20″][/vc_column_inner][/vc_row_inner][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner][qode_elements_holder number_of_columns=”two_columns” columns_proportion=”33_66″][qode_elements_holder_item advanced_animations=”no” item_padding=”20px 20px 20px 20px” background_color=”#d6b1b9″][vc_single_image image=”81″ img_size=”full” qode_css_animation=””][/qode_elements_holder_item][qode_elements_holder_item advanced_animations=”no” item_padding=”0px 20px 0px 20px”][vc_empty_space height=”10″][vc_column_text]
PEPSICO: Sr Marketing Manager, Quaker Foods & Snacks
Traditional marketing roles across base brand strategy, innovation, retail, and customer-facing roles. Created 1-to-3-year pipeline innovation strategy for Quaker Oatmeal from white space exploration to commercialization, which encompassed leading agencies in concept development and consumer testing, forecasting sales volume, and annual operating planning. Additionally, interfaced with retail teams at Costco, Wal-Mart, Sam’s Club, BJs, and Target on custom products. Advanced from Assistant Marketing Manager.[/vc_column_text][/qode_elements_holder_item][/qode_elements_holder][vc_empty_space height=”20″][vc_separator type=”normal”][vc_empty_space height=”20″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]
SPEAKING HIGHLIGHTS
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Association of National Advertisers Multicultural Marketing & Diversity Conference
Keynote from Lizette Williams
November 7, 2019: A discussion on how McDonald’s is taking an innovative approach across their national marketing efforts… one that understands and reflects a diverse constituency of consumers from inception to launch, and focuses on elevating the brand to be culturally relevant.
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CNN Business “The Table,” “Keeping Iconic Brands Relevant.”
A Discussion with Lizette Williams
October 28, 2019: Lizette Williams discusses the importance of keeping Iconic Brands Relevant by creating new avenues for consumers to engage with content.
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NGL Collective #TotalMarketTalk Podcast
A Discussion with Lizette Williams
A podcast dedicated to leading the Latinx business conversation across media, marketing and entertainment, hosted by David Chitel, CEO & Founder of NGL Collective, the leading independent Latinx media and entertainment company co-founded by actor, John Leguizamo.
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